Fiverr Workspace
Business Management for Freelancers
Contracts
Invoices
Payments
Clients
Projects
Product Design
Customer Discovery
User Retention Analysis
April 21, 2020
Fiverr Workspace (formerly AND.CO) is business management software for freelancers. It seamlessly integrates time tracking, invoicing, payments, proposals, contracts, task management, and income & expense tracking.
Role and Team
- Lead Product Designer
- First and sole designer, working in person with the founders and a remote team of four engineers
- Worked closely with customer support team to learn about our customers
Timeline
2018–2020
What I Did
- Redesigned the product to make it more intuitive and user-friendly
- Launched a paid tier, AND.CO Pro
- Shipped 10s of features and improvements
- Conducted and synthesized 30+ customer interviews, surveys, and user testing sessions into a product roadmap and strategy
- Onboarding and retention analysis using Heap Analytics and UserTesting.com
- New design language: design tokens, component library, illustrations and icons
Surfaces
- Web
- iOS and Android
- Transactional emails
- macOS menu bar app
When I joined, there were a core set of users who loved the product. But for most new users, one-month retention was low and no one knew why.
To improve retention, we needed to learn why people joined, what they were doing in the app, and why they were ultimately leaving. What aspects of the product should we improve? What did we need to change or add? What could be removed or simplified?
In my time at AND.CO, I redesigned the product to better meet the needs of our customers and support their workflows as freelancers.
Projects
Services are the core of Fiverr Workspace. They are the foundation of your business management system.
Proposals
Next Best Actions
Anticipates the next best action after a task is completed to keep users in a flow state.
